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Blackberry Opens to Lukewarm Reception

The new Blackberry featuring its latest Operating System was without any fanfare or other attention grabbing events. Blackberry, a Canadian firm now known as Research in Motion, was unveiled on February 5, 2012 in Canada but it did not even create a ripple in the highly competitive smartphone market.

The Z10 is the latest offering from the company and was subjected to intense media scrutiny before being made available to the market. Blackberry is one of the pre-eminent technology corporations in Canada and there was more than average media marketing involved in this model compared to previous ones from the company.

This new model from Blackberry has the following features to look out for:

  1. Hardware. There is a 4.1 inch display with a 1280 x 768 resolution and screen density of 365 pixels per inch. The processor is a Qualcomm dual-core 1.5 GHz processor having a 2GB RAM. It also features an 8 megapixel camera at the back and a 2 megapixel at the front. It has an expanded 16 GB storage capacity with connectivity options such as Bluetooth, WiFi, GPS, NFC and Micro SD slot.
  2. Keyboard. This is the first device from BB that does not have a QWERTY keyboard. Instead, it has a physical keyboard with a near perfect word prediction processor that combines accuracy to prevent embarrassing words being sent.
  3. Hub. This is the new messaging center for the Z10, where all communication details, texts, IMs, accounts and emails would be synchronized into one area in the unit itself. This would result in an efficient manner in controlling all messages, customizing and sorting the space to suit the user’s needs and requirements.
  4. Screen Sharing. This is one feature unique to the Z10 as fellow model owners can share their screen with one another. Here, the users can share space and allow each other a glimpse of where they are situated, a definite first for the smartphone world.
  5. Other Upgrades. These improved features include the Browser, which supports mobile-optimized HTML websites without issues while allowing multiple page and private browsing. There is also the Blackberry App World for new apps, music and digital content, the Blackberry Hub to access messages, notifications, contacts and calendars without changing used applications, the Blackberry Flow allowing users to go back to tasks done and return to their current tasks and Blackberry Balance allowing for easy transition between work and personal apps.

Despite tepid acceptance, Blackberry is well on its way to become a major force in the smartphone market.

About admin

Hi! I'm Martin McSalty, and I run this blog in my spare time to give my thoughts on the current state of search engines and social media. If you're visiting from Korea, feel free to check out my main project, Korea Job Finder. I also run a business exporting high quality ginseng to the US from Korea: Auragin Korean red ginseng.

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