I’m sure everyone by now has seen Dollar Shave Club’s hilarious commercial on YouTube. This is a prime example of a trend that’s gradually becoming more and more obvious: if you make life a bit more entertaining for the masses, it’s a lot easier to get your message across.
This is an older TED talk, but it’s another brilliant example of how comedy can help people get behind a good cause. Anyone remember Mr. Splashy Pants?
Think of how much wider an audience Greenpeace received because of this campaign (albeit an unintentional one in this case). But there’s a lesson to be learned here: if you don’t take yourself too seriously, your consumers will thank you for it.
Even if your goal is to change the world, it’s ok to be entertaining along the way. Live a little. Have some fun.