Facebook’s listing on the NYSE has made it the biggest IPO for a technology company in history. While there have already been bumps along the road, Facebook is furthering its efforts to secure its future by becoming the go-to social media platform for small businesses to interact with their customers.
The dizzying pace that technology has undertaken has left many small business owners overwhelmed and confused about what is required to be successful online. As a result, many companies have sprung up to provide consulting services for small businesses to gain traction in the Internet marketplace. But this in itself can be overwhelming for business-owners who aren’t familiar with online marketing and the different services offered by different marketing companies.
Facebook is making an attempt to change this. They have opened up its functionality to small business owners, attempting to cut out the contractors by providing marketing to companies for free. While these functionalities are not what these third parties provide, they allow the individual business owner greater freedom regarding their visibility and interaction with a larger customer base.
Some of the new features are as follows:
- Administrator Roles. Now, Facebook has provided new roles to assist the small business owner with their business page. These include management, which entails full control in post creation, ads, editing page functionality and apps, comment management, messaging, and Facebook insights. The owner can also review and analyze data regarding one’s traffic to their page.
- Scheduling Functionality. This involves putting up posts at given times on your page as if it were posted manually, but with the ability to automate these posts. This is a means to target the highest-traffic times on Facebook to reach the largest number of individuals with product and service offerings.
These two basic functionalities will help maximize visibility on Facebook. Even with all the issues besetting this company, it is still the biggest captured market online, thus one of the best ways to reach out to a captive audience for your goods and services.